Pete Smith

is a well-known figure in the sports and media industry with over 25 years experience in the sports, media and entertainment industries.

Peter Smith is a former professional footballer with a passion for managing commercial opportunities for talented performers in the sports industry, brands and media companies. After a successful career playing for the likes of current Premier League club Brighton & Hove Albion, and a stint on Sky’s fictional football squad DreamTeam, Peter became a Player’s Agent for the Professional Football Association, helping to shape the career of Rio Ferdinand amongst others. Peter is Co-founder and Director of New Era Global Sports Ltd, a global player management agency, and has helped launch a number of Rio Ferdinand’s commercial ventures, including #5 Magazine, and formats across film, tv, and digital distribution platforms.



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